One of the things I love best about social media is that it allows people to be infinitely helpful. People’s genuine desire to be helpful helped us raise over $100,000 for 12for12k.org last year. Helpful people, many whom I have never met in person, have gotten me through complex technical challenges without giving a second thought. I’ve learned to be a better businessperson, a better marketer, and a better producer from those who so generously bring their wisdom, for free, on their own time, through their blogs, podcasts and other efforts. And, I have had tremendous opportunities to return the favour, too. Helpfulness breeds helpfulness, and we’ve developed a wonderfully generous culture out here. I believe it’s human nature to want to be helpful to others. These tools allow us the ability to reach out anywhere, anytime and do so. As I’ve expressed in my last couple of posts, there’s some disconcerting behaviour happening. I had to air my concerns, because I really think that some people are taking advantage of this culture of openness, helpfulness, and freeness, and we are running the risk of losing the community of trust and authenticity that we’ve worked so hard to build over the past few years. The first step is admitting we have a problem. Look, it’s not in my nature to complain, and I feel as if my last couple of posts have been kind of ‘bitchy’. I’m a solutions oriented person. I focus on the positive. That means I’m thinking about ways we can continue to scale our efforts without drowning in a sea of demands, be helpful without giving everything away, and still run businesses that are fulfilling and profitable. But in order to do this, we need to identify that there is an issue. That what’s happening out here is really happening. That the media makers, like you and me, are growing tired and frustrated by the culture of entitlement we’re seeing and experiencing. That if we don’t watch out, we’re going to reach a breaking point soon, and the end result will be faith lost in the medium that we know so well and love so much. So what’s a blogger to do? I think it’s time to go back to basics, honestly. I had a realization the other day. I was sitting here, fuming, frustrated by the constant poking and prodding coming at me through the pipe. I felt out of control. And then it dawned on me…it wasn’t the stream that was out of control…it was me. I had let the noise threshold rise and rise and forgot to cap it. It was akin to how my office desk sometimes gets (well, sort of how it is now, actually). Full of papers and junk and cameras and books and pencils and cats. Closing me in, leaning on me, even. But I realized that I HAVE CONTROL OF MY STREAM. At all times. I can set filters on my email. I can purge my Google Reader. I can unfollow people on Twitter, or manage lists more wisely. I can hit that little “x” and turn it all off for a while, too. And you know what? We all have those options. The world is not going to end if you have less information coming at you. Trust me. Open door policies revisited. When I worked in the corporate world, all of my managers had “open-door” policies. Most of them never abided by it. They wanted you to “think” they were accessible, but really, they couldn’t be bothered to keep their door open, or to be helpful if you needed it. So after a while, you’d just stop trying. However, one of my former bosses, Andrew, had it right. Andrew was not your typical boss. He worked very hard, and he always seemed to know more than the other managers what was going on. It was his job to make the right decisions for the department. And the only way he could do this was by talking to us. Because we were in the trenches. We were doing the day to day tasks to move the projects forward. If he wasn’t checking in with us, then he couldn’t make decisions, he couldn’t identify and mitigate risks, and he couldn’t celebrate achievements. So, to facilitate this, his door was actually always open. He was always having conversations with the staff, and anyone could pop in and join the discussion. He was open, accessible, and most of all, helpful. But it was for a reason – there was a payoff on both sides. I could go about my business knowing I was being listened to, and he was getting the information he needed to do his job better. Perhaps we can take a page from Andrew’s book on this one. Open doors in social media are a very good thing. Being helpful is what makes this space tick. But many of us are being blindly helpful, keeping our door open 24/7, inviting everyone in, and extending a hand to whoever knocks. It’s not scaleable, and ultimately, it’s not useful. Why? Because if you’re not getting some sort of payoff, then you’re going to get frustrated. If you’re helping people for the sake of helping, you’re going to be bombarded by people who are just taking advantage of your generosity, and then you’ll be forced, like so many of my managers from days gone by, to retreat to your corner and close the door and never come out. And that’s not helpful to anyone. Be helpful, but only if it is helpful to you in some way. No, not just financially, or in advancing your business. It’s okay to help someone just to be generous, for the good feelings that are associated with knowing you’ve done good. (That’s a payoff too). But we need to set some clear lines of communication. We need to be more selective in our helpful ways. Otherwise, the door will shut and may never
Is the Social Web Making Us Too Dependant?
When I was growing up, it was sometimes dark all day. Because of my Dad’s job, we lived in small, isolated communities, including the Canadian Arctic. When you’re an active kid, it’s 50 below, pitch dark at 1pm, and there’s one channel of television, you have no choice but to find resourceful ways to fill your time. In spite of the perceived lack of stuff to do, being “bored” was not allowed in our house. We had tons of books and crafting supplies, and if I still couldn’t find something to do, then a toilet brush and mop were always close by too. I was given choices, but ultimately, my parents mostly let me and my brother figure out stuff on our own. It’s one of the best lessons they ever taught me, because today, I’m very independent. I have a “figure it out” attitude, and it’s driven me directly to the successes I’ve had to this point. Thanks, Mom and Dad. The past 10-15 years has seen a social transformation like at no other time in history. Even the printing press and the telephone, both inventions that revolutionized the way we communicate, were unable to connect people the way the Internet has. The phone and the press are two-way interactions. The web is multi-way. And that’s the difference. I’m astounded on a daily basis at the way we’re all able to connect out here. I am blessed to have so many strong friendships and to be able to do business with so many remarkable people. I think we are all aware of what a brilliant space this is, and how fortunate we all are to be here together. For all the wonderful things the Web has brought us, there have also been some unfortunate side effects of this always-on dialogue we’re having. The other day I discussed the Culture of Free. Chris has been talking about the problems with Anywhen. Frustrations are growing at a rapid rate in the Twittersphere with noise ratios and spam on the rise. There’s one other unfortunate trend I’m seeing, and it may be the one that concerns me the most. Hold my hand, I’m too scared. Yep, the Web can be a scary place sometimes. I’m not just talking about trolls and malicious web sites; we have thousands and millions of gigabytes of information thrust at us on a daily basis. The stream is active 24 hours a day, 7 days a week, and there’s pressure (mostly self-imposed) to keep up with the flow (and the Joneses). People get stressed because they might miss something, or might not understand the next new thing when it crosses their path. They are afraid they’re not going to be with the “in-crowd”. And unfortunately, what happens is, they start to lean heavily on others to calm their fears. They send emails at all hours of the day and night (and then re-send them if you don’t respond right away), asking what happened here or what to do about this or for advice on that. They tell you they are “not tech savvy enough” and expect, because you might be, that you can just tell them all the answers and solve their problems. Oh sure, it seems innocent enough at the beginning. A little free advice never hurt anyone. But if you’re the resourceful type, you probably spend a good whack of time out here on the Web, reading voraciously, experimenting with new tools, refining your use and knowledge of the existing ones, and taking your knowledge and experience to the next level all the time. You have a day job too, so most of this hunting and poking and learning occurs when most sane humans are sleeping. So when someone grabs onto your hand and won’t let go, it gets to where it slows you down. After all, if YOU can get out there and put in the hours to figure it out, why can’t the hand holder do the same? Before you know it, resentment sets in, and suddenly, in our social world that is so much about being helpful, you don’t want to help so much anymore. It’s time to take down the pedestal. The great irony here is that the Web contains all of the answers, but unfortunately there is a culture of pre-occupation and laziness afoot that makes people not want to bother to find things out for themselves. After all, that’s what all these people are for, right? You know, the social media experts, the gurus that give away all this info for free but also write books and things. But heck, I am too busy to read. I’m too busy to put in the time to go and research and just install the stupid thing and play around with it and break it until I get it right. I might as well just go to the source, and get the answer from the horse’s mouth, right? That’s easier, and way faster. You might be thinking “No way, that doesn’t happen. People aren’t that rude.” In normal social circles (i.e., in person), you’re absolutely right. People aren’t typically so rude when it’s face to face. But you see, people like to hide behind their computer screens. They’re more ballsy when they’re not walking right up to you. Social graces are pretty much the first thing to go when you throw the anonymity of the Web in the middle. Not only that, but we continue to put people up in some sort of social throne, and then fully expect their wisdom to be handed out on demand. We don’t consider where that wisdom came from (hard work and independent study and experimentation). We just want to know it, and we want to know it now. After all, we’ve got our own success to consider, our own bestsellers to write. Hurry, hurry hard. Get to the end of that tunnel using the fastest means possible, which for some reason, we’ve decided, is
The Culture of Free and Why it Needs to Change
I have to get something off my chest. I’m going to try not to sound too ranty, and I really do want to know what you think (especially if you don’t agree). We live in a culture of Free. Free is not bad. But, in order for social business to be successful, many attitudes are going to need to change. What I love most about new media is that the barrier to entry is extremely low. Anyone with an Internet connection, a keyboard and an idea is welcome to the party. Anyone can create, share and be brilliant, in their own way. What people build out here has enriched my life and continues to blow my mind on a daily basis. I love that I have access to all of this brilliance for free. I absorb it like a sponge, and share it like it’s candy. You should be doing the same. After all, it’s free. It’s wonderful that all of this amazing content is free, but we’re starting to develop some bad habits. Unfortunately, our beautiful Culture of Free has started to become an Expectation of Free. And that’s a problem. A big problem. There’s life beyond free. Every morning, I grab a cup of coffee, and dive head first into my Google Reader (or in my case, Feedly, which, if you’re not using yet, you really should be). Inside this space, I’m blessed with the most incredible content from some of the smartest people I know. I get to read, watch, listen and learn new ideas, concepts, and wisdom, all for free. More than that, I get to freely share it with my friends. I can’t say enough good things about it. Unfortunately, there seems to be a growing sense of entitlement in some camps, that those who share for free, should continue to do so in all aspects of their work. I see evidence of this on a daily basis, and it’s alarming. I write this blog for free. I contribute to other blogs for free. I tweet for free. I share stuff on Facebook for free too. I do it because I enjoy sharing what’s in my brain, and because some of you seem to enjoy receiving it. The thing is, even though no money is changing hands, each day when you come to my content, you’re performing a transaction with me. I’m delivering content. You are using it. For some reason, what I’m providing is worth something to you. In this case, it’s your time. And that’s totally fine. We are both getting something out of our transaction with each other. Where the line begins to blur is when I move over into the world of the “not free”. You see, all of this is my job. This blog, my other online presences, my company, my teaching, my consulting work, my speaking engagements…they all take work. I tend to not make a distinction between what I get paid to do and what I don’t. I think many of us who work in this business (for money) do much the same. What I’m observing is, somewhat with myself and more often with other people who do the same things I do, that lots of people are misunderstanding where the boundary of free vs. not free is. And I totally get why it’s confusing. We’re pushing all this free content out. Then suddenly, when we start asking for money, people start to wonder what we’re doing differently to no longer be just giving it away. They scrutinize our motives, and dig harder to find the value. I have cats to feed. So where is the line? Well, that’s even more tricky. It’s different for everyone. Some people have massive volumes of traffic to their blogs and Twitter and subsequently to their email inboxes. I’m not really one of those people. I get plenty of requests, but certainly not to the scale of some people I know. Scalability aside, it’s important to understand personally where the line between free and paid is. I have absolutely no issue with responding to questions on Twitter, comments on my blog, the occasional email, or even going for a quick coffee and chat (which I love to do). I love people, and it makes me happy when I can provide a bit of info that is helpful. But for me, free ends once a certain amount of my time is being used. If someone is asking for a significant amount of my time, whether it’s through back and forth emails, incessant Direct Messages on Twitter, or coffee after coffee pick-your-brain sessions with no real goal in sight, then things start to change. (I have, by the way, had all of these things happen at one time or another, as I’m sure many of you have.) At that point, it has to become more than just a transaction of time. After all, I have cats to feed. So please, please PLEASE…don’t be taken aback when I let you know politely that in order for us to continue our transaction, you’ll need to pay me. Remember, this is my job. But…(and there’s always a but), there are exceptions to this, as with everything. There are certain times when the transaction of free stands. These are my personal reasons (yours, and others’, may be different): 1) You’re one of my students. As your teacher, it’s my responsibility to be there to help you learn. So ask away. Invite me for coffee. Find me on Skype. But if you’re not my student? Please don’t ask me to record my lectures and make them available to you online for free. My students pay their own hard earned money to be in that classroom. Many of them sacrifice a lot to be there. They are paying for the content, so it’s not fair if you ask to have it for free. 2) You’re involved in doing good work that I believe in. I am honoured that I
The Land of the Free
I had a little talk with Scarborough Dude last night. It’s sort of a biannual thing, my little talks with the Dude. It usually revolves around a Podcamp, some coffee or a beer. It always makes me want to write. He’s a wise man. Last night’s talk took place in a loud, boisterous room filled with laughter and music. It was the Saturday night Podcamp Toronto social bash, an event that infuses the “social” in social media, brings online friends together in an offline way and adds a new dimension to already strong bonds. The Dude and I surveyed the scene before us, taking in the moment. The Dude leaned over to me and said, “Can you feel it? Can you feel the vibe of this place? That’s what this is all about. People being free.” I thought about that for a minute, the same way I think about most things the Dude says. And then I realized some things. It starts with the environment. It has just dawned on me, after attending a total of 8 un-conferences (does that make me a veteran?) why the format of these events is so genius. It’s free. Not just free, in the monetary sense. The entire concept is one of freedom. It doesn’t matter who I am, where I come from, how old I am, what I know or don’t know, how I dress, how much money I have, or what colour my hair is. I can decide I want to share something, and in one click I can become part of the event. I am free to tell my story and start a conversation around it. Others are free to join that conversation. The fundamental point of an un-conference is freedom of expression. And when there is total freedom of expression in an environment, amazing things start to happen. Anyone can be a rock star. It’s common knowledge that at unconference events, everyone gets a chance. The playing field is completely leveled. Noobs hang out with A-listers. PR pros party with podcasters. Students mingle with CEOs. It happens because everyone that walks in the door is automatically given rock star status. The rule is that judgement and egos are to be left at the door, and all people are given equal freedom to express and connect. When this starts to happen, when it’s really working, it becomes what the Dude calls “The Vibe”. Authenticity is an amazing thing. It’s a common misconception that New Media Un-conferences are about technology…that in order to get anything out of it you’ve got to be a tech geek of some sort. That could not be further from the truth. In fact, these are not technology events at all. They are human events. And because they are human events, they require one thing that enables freedom. They require the humans to be 100% real. Fortunately for this community, that realness comes quite naturally. And I think I’ve finally figured out why. The medium IS the message. There are Bloggers, podcasters, Tweeters, Facebook status updaters, and media-makers of all kinds. We all tell different stories, stories that are unique to who we are. That’s a beautiful thing. But what is most fascinating isthat new media gives everyone the power to freely express themselves in their chosen format. Because of this inherent fact, we have inadvertently created a culture of freedom. When new media-makers converge in a single space, such as an un-conference, we are already free, because we’ve been so good at expressing ourselves till now. When we get together in person, that sense of freedom proliferates at a rapid rate through the room. Our culture of freedom means we come into the space already accepting each other and respecting each person’s individuality and authenticity. And when a room full of people are completely free, accepting and authentic, an amazing thing happens. The energy changes. Everyone feels that Vibe of which the Dude so eloquently speaks. And for that time, we really are, completely free. There are so many lessons we can learn from this. Freedom does not begin and end behind the walls of a conference. It’s something that we, as media-makers, inherently have. It’s something we have to offer others…from the people who consume our content, to our clients, to the people we love. Freedom begins with being true to yourself. It thrives when everyone follows suit. The Dude lives this. I am learning it. And the really cool part? We can and will continue to create, share, and connect in the way that we choose. Isn’t that the ultimate freedom?
How to Win Clients and Influence People
“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” — Dale Carnegie We spend so much time and energy talking about the next big thing, the killer app or technology that’s going to help us be successful in achieving our goals. We talk strategies, toolsets, and ROI. We want to know what the secret is, and we lean forward into the future, hoping that some incredibly insightful thought leader is going to share with us the big revelation that will change our lives. We focus intensely on what’s next. We forget that Dale Carnegie wrote those words in 1936. I spend a lot of time with other entrepreneurs. We share our ups and downs. We commiserate about what a struggle it is to win new business, in a market that’s gun-shy about spending too much, one that’s intent on measuring every penny in for penny spent. It’s exciting, frustrating, and sometimes, we reminisce about our former cubicle-dwelling days and wonder if that’s the easier option. I hear a lot of rumblings, people puzzling about how to “convince” clients to hire them. I see online seminars and Twitter chats about personal branding and how entrepreneurs can go about marketing themselves in this rough terrain. Don’t get me wrong – personal branding is important. But it’s only the first step. Once your exceptional personal branding efforts have paid off and gotten you in the door, then what? How do you translate your brand to paying clients? Don’t pretend to know everything. Meeting a prospective client for the first time can be unnerving, even for the most social and outgoing type (if you’re shy it can be downright stressful). You run the scene in your head…you’re going to try to talk about yourself in a positive way, and hope to heck that they don’t ask the dreaded question, “So how much will this cost me?”, before you’ve had a chance to tout your value. You worry that you might not say the right things, or come off as “the expert” that your prospect is seeking. Forget the impression you want to make by saying all the right things. It rarely works, and there is an easier way. Don’t claim to be an expert (ever). But DO ask questions. Lots of them. Find out what makes that person sitting across from you tick. Understand what their problems are. It’s not your job to be an expert in everything. It IS your job to help your clients figure out how to solve their problems. And you can only do that by asking questions. Get people talking. You’ve heard before that the best way to strike up a conversation with someone is to ask them questions (I think that may have come from Mr. Carnegie too, now that I think about it). The part that’s often overlooked is by far the most important…listening to the answers. Want to know the secret to finding out what people are passionate about, even when they don’t think they know themselves? Ask questions. When you hit on their passion, you’ll know it, but only if you pay attention to what they are saying, and how they say it. Suddenly, their body language will shift. They might sit upright, or lean in. They’ll move their hands around. Their eyes will get a little glint. They will smile more. They will apologize for “rambling on”. That’s when you’ll have discovered their passion. Make note of it. That’s valuable information. Keep on asking questions. Once you’ve nailed someone’s passion, ask more questions about that passion. Get them to tell you some stories. Everyone’s got stories. The more they talk, the more you listen and understand, the more they’ll want you around. This is not a trick…it’s human nature. It works both ways, too. Nobody wants to be around someone who’s a downer. Everyone wants to be around someone who is excited about what they are doing or saying. If you are genuinely interested (genuinely is the operative and essential word) in what the other person cares about, not only will that person be more inclined to be around you (and ultimately, maybe hire you), but you’ll enjoy being around them too. You’ll feed off their positive energy just as they feed off yours. That’s not a tactic…that’s physics. And as Mr. Carnegie said so wisely all those decades ago, being interested in other people is the best way to get them on you team, and ultimately, to win their business. We’re all working hard on our brands, and that’s great. If Dale Carnegie were alive today I bet he’d be astounded at all the ways we have to connect with and influence others today. But I bet he’d also be using the same lines as he used back then. The tools have changed. The principles have not. You’ve nailed your brand…now how are you going to nail your influence?
Music Journalist Finds Clever Use for Faceboook Comments
My friend, Roch Parisien has been doing this a long time. By this, I mean writing and talking about music. He’s one of the top music journalists in Canada, and in the 20 or so years I’ve known and worked with him, he’s interviewed just about everybody who’s anybody in music. I’ve been fortunate to have been along with him on some of those rides, as his producer for the cable TV show “Soundtrack”, which ran for 27 years on Skyline Cable/RogersTV Channel 22 here in Ottawa. Not only was I able to meet some of the most amazing people in music (Richard Thompson, Barenaked Ladies, and Charlie Sexton were some of my personal highlights), I was able to witness Roch doing what he loves – talking music with the people who create it. Roch’s at the top of the game as a music journalist – he’s one of the best interviewers I know and his knowledge of the business and of artists is virtually unsurpassed. As a communications professional and journalist with many years in the game, Roch is taking this whole social media thing quite seriously. He’s seen the opportunities this new medium offers to people in his field, and has successfully moved his brand into the online space, through sites like LinkedIN and Facebook, and with his contributions to our site over at Ottawa Tonite. But most of all, it’s his clever use of Facebook that has particularly piqued my interest. A couple of months back, Roch set up a Facebook Page, Rocon Communications, where he shares news, reviews, and interviews with musical artists of all kinds. He also uses it to promote his work as programmer for the Galaxie Folk/Roots Channel. He provides a diverse and relevant range of music news and information on his page, and I highly recommend you check it out. But here’s where it gets really interesting. Roch has taken his passion for music and his amazing interviewing skills and combined them with the most social aspect of Facebook – the comments – and created “The Facebook Interviews”, a series of interactive chat sessions with musicians, facilitated by Roch and open to group members. The interviews generally start with a post and possibly a YouTube video of the artist performing, and some backgrounder by Roch. Then the artist hops on the comments, and a Q and A session commences between Roch and the artist. Others are invited to post questions in advance or join in the session real time. The whole thing takes place in the Facebook comments, creating a real time archive of the session, so should you happen to miss it live, you can go back later and read the posts. Why is this clever? First, it brings the artists to the people directly. So far, Roch has interviewed, biographer Paul Myers and others on Long John Baldry, Javier Escovedo on his new album “City Lights” and Jim Bonfanti of Choir/Raspberries/Boxer. It’s done in real time, so people in the group have the chance to interact and ask questions of the performers. Second, it provides an amazing transcript of a conversation that is created “on the fly”. It’s piles of fun to read through the interviews after they’re over. And last, but most definitely not least, it provides a way for music lovers to connect with each other. Even after the interview portion is done, people can continue the conversation. This is how I want to see more people using social media – coming up with creative ways to use the tools to tell stories. I’m really looking forward to more in this series of the Facebook Inteviews. Roch is archiving all of the interviews in the Notes section of the Rocon Communications page, so you can see the full conversations there if you miss it live. Tonight marks the fourth installment of The Facebook Interviews, and I urge you to check it out. Here’s the info from Roch himself: Tuesday evening beginning 7pm Eastern, “The Facebook Interviews” continue on my Rocon Communications page with Nova Scotia singer-songwriter Dave Gunning, whose album “We’re All Leaving” was #1 on the Galaxie FolkRoots Channel’s Canadian chart for January. Post some questions in advance on the Rocon Communications page, and/or join us at 7pm E for the interactive chat session! http://www.facebook.com/pages/Roch-Parisiens-Rocon-Communications/208757673971?ref=ts
How I Learned About Social Media (and how you can too)
Most of the links in this post are to the people I have learned the most from over the past three years. Please click on their links and check them out. They offer a great deal to this space, and I am forever indebted to them, for they have taught me so much and made such a huge contribution to my success. There are others too, of course – far too many to mention here. You all mean a great deal to me. From the bottom of my heart, friends….thank you. The weekend of February 19th marks my 3rd anniversary being involved in social media. Three years since I wandered in off the street to Podcamp Toronto, was warmly greeted by Two Guys Named Chris, and the first thing I asked them was “What the heck are all you people doing here, anyway?” The rest is, as they say, history. Three years later, and I am sitting here, like I do most mornings, connecting, laughing, sharing, and learning. I have achieved much – amazing friendships, a rapidly growing business, and a much more global perspective on helping other people and truly making a difference. Several times a week I am asked how I know what I know about all this new media stuff. Do I ever step away from the computer? (Yes.) Do I have a life? (Of course.) How do I find the time to stay on top of everything? (I make time.) Do I ever get any real work done? (This is real work.) There are no quick fixes in social media (or in anything considered real work, for that matter). No $300 “Learn to Twitter in a Weekend” workshop is going to teach you everything you need to know about social media. Books are great, read them all…especially these ones. But books are like the measuring tape and laser level in your tool box. They just give you information. So, are we ready to begin? Be curious. I didn’t end up at that first Podcamp because I had researched it for weeks, tried to figure out who was going to be there, what their credentials were, if they had criminal background checks done, if they were in the country legally. In fact, I didn’t know a single person there. I saw “Free” and “Unconference”. And I was planning on being in Toronto that weekend anyway. What did I have to lose? I was curious. Being curious is probably the most important thing you can do to get on the road to understanding this new medium. Don’t know where to start? How about Google? Do some searches on Twitter. Find some friends on Facebook. Pretend you’re 8 years old again and you are exploring the woods at the back of your house. Look in all the little crevasses and nooks. Peek under rocks. Climb a tree and survey the scene from above. Fall out of the tree once in a while too. Before you know it, you’ll start to find the adventure you came for. Read and listen and watch voraciously. Once I started to realize how many smart people there were out here in this world, I started to consume everything I could. I subscribed to blog after blog in Google Reader. I watched videos. I listened to wonderful podcasts. All of these people are out there, every day, working hard, giving you FREE content and advice that, if you listen and do the things they say, will get you up and running in social media in no time. Trust what these people say. They learned the same way you are….by consuming the information that is available to anyone. Don’t tell me you don’t have time. Don’t watch that rerun of Friends every night, and there you go…you’ve found 30 minutes a day that you can be filling your brain with smart stuff. Experiment. All of these smart social media types got to where they are because they are not afraid to experiment. If you’re looking for best practices drawn from years of experience and comprehensive research, you’re not going to find them. The medium is not old enough to have tried, tested and true. There’s a certain level of experimentation going on all the time. Some of us experiment on our blogs (I know I do). Others are the super early adopters (I’m here too), trying out things like Google Wave and buying the latest gadget and then proceeding to play around with it, figure out how it fits (or if it fits). But I’m afraid I’m doing it wrong! Here’s a news flash. You’re not going to break the Internet, no matter how hard you try. So if you see a link to something that looks interesting, click it. Sign up for an account (you can always cancel it later). Try a new plugin, or a new method of communicating. Find friends to try along with you. Play. You’ll see pretty soon that the rewards you reap are far more significant than the failed attempts. Curiosity, consumption and experimentation. Those are the three steps I used to get where I am. (And no, it didn’t happen overnight.) Yep, I learned most of this stuff for free, from reading blogs, watching talks, and participating in free webinars. I paid a little money to buy books by smart people (see above), and I paid a little more to travel to Montreal and Toronto to see people speak live (at free conferences) and connect with others. What I didn’t do was bombard the smart people with questions. I Googled, I absorbed, I understood, and then I contributed to the space. Feedback came in from the smart folks in my communities (blog comments, @replies, and emails) and I learned some more. Then I contributed more. Lather, rinse, repeat. But, aren’t you a teacher? Now, a word on education. I’m a college teacher, for Pete’s sake, so I’d be remiss if I didn’t at least spend a paragraph or
Want to Learn? Learn to Teach
I sort of fell into the whole teaching thing. I never had aspirations to actually BE a teacher. I wasn’t a great student, after all. Sure, I didn’t skip classes, mostly got my homework done on time, but my grades were a mess – partly from being a military brat (Canada’s education system is not really set up for transients), and partly because I simply didn’t have an aptitude for things like math and grammar (though my Art, Music and Drama marks were always stellar). When I graduated from high school I wanted to get as far away from it as possible. I couldn’t wait to get into college – where I knew I’d be much more successful in a less book-learnin’, more hands-on environment. I was right about that. After college I fully expected to get a J-O-B, maybe as a junior editor in a newsroom or a production assistant for a local show. I certainly didn’t expect my first job to be as a producer. I’ve said before, that a producer at a community television station (public access TV for you all down south) is something quite different than a producer for a regular TV network. I was a camera operator, writer, director, editor, sound person, and much more. I had 7 shows to produce, not just one. Like other TV producers, I worked 80+ hours a week. But unlike them, a HUGE part of my job was teaching. You see, about 90% of the people that worked at the station were volunteers. People from all walks of life who shared a common interest in producing TV shows. They helped out in all areas – camera, audio, lighting, editing, writing, producing, directing – you name it. But most of the time they came in green – having little or no video experience. It was part of my job to ensure that they knew the proper techniques. This happened through formal workshops (I was required to teach one per week in various disciplines) or on the job training (like, during a live TV show). Having just come from being a student myself, I wasn’t entirely sure that I was going to be successful at this whole teaching thing. But, it was my job, and I’d best be getting the hang of it. My friend, mentor and boss at the time, Andre, gave me some good advice. “Just tell them what you know. Don’t overthink it.” So really, my only job was to figure out what I already knew. Seven years and hundreds of workshops later, I landed in college again. Back to being a student. Back to filling my brain with new ideas – I traded in my video camera for a computer and was off to the races. Upon graduation from College 2.0, I was fortunate to be hired by one of my instructors. She owned a technology training company. She had some web projects and video projects to start me off, which was great. But one day, she came to me and said she needed someone to teach this new software called Dreamweaver (this was 1997). She handed me a book called “Learn Dreamweaver in 21 Days” and told me in 4 weeks I’d be in front of 40 students eager to learn this cutting edge technology. Gulp. The teaching gig (ironically in the same classroom where I’d just spent the previous 7 months) went pretty well, and boy did I learn a lot. I learned pacing and timing. I learned how to read the class and gauge by number of blank faces how well they were following along. And most importantly, I learned that it’s okay to not always know the answers, as long as you are willing to find them out. So really, my only job was to figure out what I didn’t already know, and then get to know it really well. Flash forward to 2008. I’d spent a good deal of time in the previous 10 years doing corporate training and software training, writing training documentation, designing curricula, and coordinating programs for adult learning. I felt as if I was catching on to this whole teaching thing. I decided to connect with my old classmate who was now running the same program I’d taken at the college in ’97. I expressed an interest in teaching and provided some suggestions on the kind of courses I’d like to teach. I was accepted to the part time faculty and again, I was off to the races, teaching video and web/social media. I was given pretty free reign to design the courses how I wanted them, and more importantly, given a really talented bunch of people to teach. What I love about teaching at the college level is learning about the people in my class – who they are, where they come from and most importantly, what drives them. Their passion for video and multimedia is what drives me to be a better teacher. So really, my only job is to help others understand what they already know and equip them with some tools so they can be successful. Teaching is one of the most rewarding parts of my job. It’s the thing I look forward to, and I miss it when its not there. I love it when my students get as fired up about this stuff as I am. I love seeing the results of their hard work and mostly, I love it when I see that lightbulb go off over their head – the one that shows me that they don’t just know it…they understand it. I learn more from being a teacher than I ever learn from being a student. You can too. You just need to focus on three things in order to become a better learner, and a better teacher: Figure out what you already know Figure out what you don’t know, then get to know it really well Help others to understand, and equip them with tools to
iPad: It’s Not About the Tool
Yesterday I said I liked the iPad. I didn’t qualify it, I didn’t say what specifically I liked about it, but I got some comments questioning my decision, wondering why I’d want such a silly thing, what possible use it could have, and why I’d just lemming along with whatever Apple is pimping without actually looking into it first. Defensive? I don’t know. But for all those who are questioning my sanity, let me explain now. I’m not planning to run out and buy one as soon as they hit the shelves (though I’d like to try one out, just for fun). I didn’t rush out and get the iPhone either (in fact I waited a whole YEAR!). But the story of the iPad is far more important than the gadget that is going to be in people’s hands come April. It’s not about the tool. It’s about what it represents. Oh, wait, Suze, are you saying AGAIN that it’s not about the tools? (Snore). But Suze, the iPad is a TOOL! Yep, yer darn tootin’ it is. But the iPad is not so much about what it is and what it does (because there are going to be lots of copycats now). It’s about mixing it up a bit – trying out new ways of human/computer interaction. We’ve been strapped to our keyboards and mouses (mice?) for a long time. The iPad gives us something new to think about and experiment with. But wait, Suze – tablet computers are nothing new. They’ve been around for years! Apple’s not exactly innovating here. That is true! But 1) there are no original ideas and 2) the iPad is a first iteration of a new kind of concept for a tool. It behaves somewhat differently than tablet PCs. It is a mobile device, not a laptop computer. It’s like the iPhone was to smart phones – it shakes things up a bit. The funny thing is, when a company tries a different spin on a concept, it’s often people who turn around and innovate with it. Twitter is a good example of this – the @ reply feature was originally a syntax that the users came up with, not @ev and his team. The Twitter developers just made it into a feature because it was so darned popular and useful. And ultimately, it made Twitter what it is today (a many to many conversation). You see, the way it works is, companies like Apple create the new technology, and people decide how to make it useful. It’s a tool, yes. But mostly it’s a behaviour changer. But Suze, change is scary! Ugh. Tell me about it. Why would I want to change the way I’m doing things now? I’m quite content with the status quo. The way I use computers hasn’t changed much in the past 10-15 years. Keyboard, mouse, point and click, maximize, minimize, CTRL-ALT-DELETE (when I’m on my PC ;)). It’s been pretty productive, in spite of my repetitive stress shoulder injury and early-stage carpal tunnel syndrome. It’s been great to have to clunk out my big ol’ laptop at client meetings, wait for it to wake up from endless sleep, plug it in after the battery dies in 20 minutes, and try to noodle around on the touch pad fast enough that I don’t bore people to death (because my wireless mouse died). The point is, why wouldn’t we want to see if there’s a better way? Seth Godin said that “If you’re not upsetting people, you’re not changing things.” New stuff is scary to most people. They don’t want to try because they are afraid it won’t work. But not trying at all means you’ll never know if there’s a better way. I say it’s time we had something out there to mix it up a bit. Let’s give it a fair shake. See if it works. If it doesn’t, we’ll see how Apple works to improve it (or how someone else makes a better one). Ok, but Apple is still the Evil Empire. I’d never buy anything of theirs. So don’t! Lots of other people still will. And eventually, someone else will come along with a new thing that you do like. As for Apple’s proprietary nature, I think it’s not so bad. I’ve been an iPhone user for a little over a year, and have had an iMac for 3 years. We also are the ones who have the Apple TV (in case you were looking for it). I buy music and movies from iTunes, I download apps from the App Store, I use Final Cut and iPhoto. The truth is, I’m already invested in Apple. My stuff resides there anyhow. So a tool like the iPad isn’t a far stretch for me. I can load it up with all the same stuff I’m used to having (with the exception of Final Cut, but that’s not what the device is designed for). So for folks like me, something like the iPad might be instantly useful. For others, it might be a way for them to get in to the scene. Ultimately, you have the right to buy or not to buy. To use the technology or toss it aside. But what I’m asking is, give it a chance to see if and how it’s going to change things before discounting it as more shill from the Evil Corporation. Mark my words (or I’ll be eating my words)…I think there’s a lot to pay attention to with the iPad. Don’t think about the tool itself. Think about what it means to innovation, moving forward, and how we’re going to interact with machines in the future. The thing about trailblazers is, there’s nobody ahead of them to fight the tigers.
How to Control Time
How are those New Year’s resolutions coming along? We set such high expectations of ourselves, don’t we? We want to do more, see more, experience more, save more, and yet…3 weeks into it we’re already feeling the pressure creeping back in. We just don’t seem to have enough hours in the day to meet all of those goals we set last month. I’ve been thinking a lot about time the last few weeks. Perhaps it’s a side effect of watching too many back-to-back episodes of Doctor Who over the holidays, but at any rate, time is one of those elusive beasts that none of us ever seems to have a handle on. The title of this post, “How to Control Time” is probably somewhat of a misnomer. None of us really has control over time itself, after all. We’ve all got 24 hours in a day. What we do have control over, is how we use those 24 hours. In the past few days, a couple of people close to me have asked if I’m “spreading myself too thin”. I’ve got a lot going on, it’s true. A few years ago, I don’t think I’d have been able to handle this much stuff at one time. But I’m learning what it takes to make the most of every 24 hour period that I’m given. I am hoping it might be useful to you if I share some of what what I’m learning. Stop separating. I used to think that in order to achieve the perfect work/life balance, I had to have a distinct line drawn between what was “work” and what was “life”. Since I’ve been self employed, that line has blurred significantly…and I’ve realized that’s not such a bad thing. I’m not talking about being a workaholic (though I’m often accused of being that). Certainly we all need to have down time (more on that in a minute). I’ve got a lot going on, as do you…if I add it all up, between my company, teaching, freelance work, blogging, community projects, musical endeavours, and networking/socializing with friends and colleagues, my “work” week probably totals somewhere around 80-90 hours. But see what I did there? I lumped in things like “blogging”, “community projects”, “music” and “networking” to that mix. Why? Because all of that stuff, even the stuff I don’t get paid for, the stuff many people consider “life”, is all part of my “work”. But, it’s also all part of my “life”. That’s how the line gets fuzzy. Once I stopped defining my activities as either “work” or “life”, and started to mesh them all together, a really strange thing happened. Suddenly I had more hours in the day. I wasn’t waiting till my “work” day was done to think about community projects or networking activities or music. I was incorporating them into my day, and as a result, accomplishing more. I realize this is not always as feasible depending on the type of job you have (i.e. you can’t spend time when you’re supposed to be working doing personal emails and calls and networking or practicing your guitar). But..there’s no rule against thinking about stuff while you work, right? AND, you are allowed to take breaks? Maybe, instead of spending your lunch breaks or coffee breaks hanging out at the water cooler, try planning that web project you’ve been meaning to get to, writing a new blog post or connecting with your network. Listen to your body and mind. The only downside of this new way of looking at “life” and “work” is that it’s easy to get caught up in it, and spend all those 24 hours thinking, planning, networking, and doing. It happens to me all the time – I get so excited about everything that I can’t stop thinking about it. I become enamoured with possibilities. It becomes difficult to shut down. As much as getting control of how you use your time is beneficial, sometimes it can be difficult to slow down. The most important thing you can do in this case is force the issue. Make sure you plan your down time just as much as you plan your other time. If you have a day off coming up on the weekend, do everything you can to protect that. You almost ALWAYS have a choice. Even if you have kids, remember that down time with family is still down time! I often look at my week in advance and keep one day open for doing things I want to do. Sometimes that’s sleeping. Sometimes it’s hanging out with my family. Sometimes it’s Doctor Who marathons. Sometimes it’s even working at things I enjoy. But nothing gets in the way of that day. It’s sacred space. I’ve burnt out more times than I can count, so I’m well aware of the limitations of my mind and my body. I was a bit sick this weekend. Not a full-fledged illness, but I was pretty tired and achy and stuffy. I knew it was my body trying to tell me to cool my jets for a bit. It was saying, “Sit down, take a breather. Rest.” I listened. Didn’t go out much. Stayed in, drank tea. Ate well. Spent time with my husband. If I’d pushed it, I’d probably still be a bit sick (or a lot sicker). But I’m not. It’s okay to be busy, on the go, doing lots of different things. That’s the point of this life, to DO things. But balance that with the limits of your body and your mind. We all have a different limit. Find your balance. Listen to it. The result? Your productive time will be more productive. Your rest time will be more restful. You know…we might not be able to control time (yet). That’s probably a good thing. But we can ultimately control our use of time. Use every minute of every day as well as you can (even if you’re doing something that sucks).