social media Archives

Category / social media

July 15, 2019

The More Things Change…

I’ve been around this online game for a long, long time. I started designing web sites back in 1996, for fun, then decided to make a career of it. 10 years later I was neck deep in the early days of blogging and Twitter and a plethora of other fledgling social networks (Plurk, anyone?). I’ve...CONTINUE READING

Category:social media

July 21, 2017

Improve Your Social Media Strategy With This

by Susan Murphy

Strategy. It’s the fundamental piece of your desire to do social media well. Everywhere you look, consultants of all shapes and sizes are telling you that you need a strategy or you won’t succeed. I mostly believe that. However, I also believe that a lot of strategies are misguided. It’s about much more than just...CONTINUE READING

Category:social media, strategy

Tag:digital marketing strategy, social media strategy

January 2, 2017

How Social Media Has Evolved

by Susan Murphy

I’ve been using social media since 2006 when I started this blog. I got on Twitter in 2007 and was one of the first million users of the platform. For 11 years I’ve been fascinated by social media, and I’ve managed to integrate it into my work with Algonquin College as a professor, as well as Jester Creative, as a...CONTINUE READING

Category:social media

Tag:behaviour, evolution, influencers, social media, ubiquitous

March 20, 2016

A Springtime Social Media Reboot

by Susan Murphy

It’s the first day of Spring here in the northern hemisphere, and with that comes the happy thoughts of renewal, rejuvenation and new growth. What better time to take a fresh look at your online presence, and see where there might be some opportunities to liven things up a bit. If you’re like me, you...CONTINUE READING

Category:social media

November 17, 2015

The Dark Days of Social Media

by Susan Murphy

It’s 5am and I just had a conversation with a friend who, like me, can’t sleep. We talked briefly about how all of the things going on in the world these past days are worrisome…so worrisome that slumber escapes us. This is intensely troubling to me. Not only are we living in a world that is...CONTINUE READING

Category:social media

May 3, 2015

Getting Tired of Social Media? Here’s What You Can Do About It

by Susan Murphy

I hear it time and again these days…people are getting social media fatigue. Twitter has become a selling platform. Facebook is full of ads. We are drowning in content. More and more, people are starting to change their habits when it comes to social, and for some pretty good reasons. But it was inevitable. The...CONTINUE READING

Category:Popular, social media

April 28, 2015

On Being Helpful

by Susan Murphy

One of the first things I learned about social media I got from my friend Chris. He’s a smarty pants, as you know. He said it time and again in the early days, and still does. If you want to succeed online, be helpful. The words resonated with me in 2007, and they resonate today....CONTINUE READING

Category:social media

April 6, 2015

Are We Too Focused on the Next Big Thing?

by Susan Murphy

I swear it was within 24 hours of Periscope launching a few weeks ago that I saw the first post “15 Ways Brands Can Get the Most out of Periscope” (or something to that effect). While it’s all fine and well to have an eye to the future, I firmly believe that we are still...CONTINUE READING

Category:social media

Tag:early adopter, next big thing, perisocpe, social media, tools, twitter

July 6, 2014

What Happened to the Conversation of Twitter?

by Susan Murphy

Twitter is my favourite social network, or at least it used to be. In the past six months or so, my Twitter usage has taken a huge nose dive. At first I wasn’t really sure why, but as I’ve really started to analyze it, I’m starting to figure it out. Nobody’s having conversations anymore. There was...CONTINUE READING

Category:social media

Tag:change, conversation, engagement, information, twitter

March 12, 2014

Social Media’s Coming of Age

by Susan Murphy

A few weeks ago, I wrote a post asking if I was over social media. In a sense, I am. The “shiny object” of social media has taken a back seat for me now. It’s just something I do as a normal part of my day now, like brushing my teeth or checking my email....CONTINUE READING

Category:social media

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