If there’s a term out there these days that I’m not fussy on, it’s “content marketing”. I totally get that content is king (though I believe that conversation is actually king), but content has become so commoditized lately. It seems like content is now a product or service being sold by myriad “social media consultants”...CONTINUE READING

The massive transformation taking place in the world of marketing and communications has thrown a lot of people for a loop. Many people are lost as to what the next steps really are in the online world. Information abounds on how to use the tools of the web to connect with people and develop better...CONTINUE READING

Back in 1998, I had just graduated from a multimedia production program at Algonquin College. In that 6 month, post-graduate course, we learned all about design and development of interactive CD-ROMs, which was still a great skill in those days. The Internet was just starting to become popular, but nobody really knew where it was...CONTINUE READING

Okay class. First thing I want you to do is watch this video of Marlon Brando. For real. Then come back. Great stuff, eh? That interview was taped in 1973. Brando admits to being a little “long in the tooth”, but that doesn’t stop him. He wasn’t one to give many interviews, but when he...CONTINUE READING