Why Are We So Hung Up on Influence?

Wow. Suddenly all anyone seems to be talking about in the social media world is influence. Tools like Klout, a system that uses some sort of complex calculation to say how influential you are on Twitter, are rising to popularity. Now, social media dashboard app HootSuite has jumped on the bandwagon too, posting Twitter users’ […]

Engagement, Authenticity, Influence: I’m Calling Shenanigans

Oh, how we love our buzzwords, eh? My head is spinning lately, and unfortunately it’s not with great stuff. It’s with frustration, distrust, and apathy. Those are heavy words, I know – but I’m feeling them. How I do love these social media. I really do. Connections I’ve made on Twitter, Facebook, through my blog […]

How to Win Clients and Influence People

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” — Dale Carnegie We spend so much time and energy talking about the next big thing, the killer app or technology that’s going to help us be […]

Influence and the Social Web

I woke up with a word in my head this morning: Influence. I find it’s always helpful to start with a definition. Influence: the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others. Influence is a big player out here […]