SuzeMuse

SuzeMuse

Tag / blogging
January 4, 2013

Play Me a Rock ‘N Roll Song: What Valdy Knows About His Audience

by Susan Murphy
If you’re Canadian, and you grew up in the 60s and 70s, chances are you’ve heard of Valdy. He’s one of the most well-known folk singers in Canada, and is famous for his hit song “Play Me a Rock ‘N Roll Song”. Here it is, have a listen. It’s okay, I’ll wait. Notice what he...CONTINUE READING
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Category:just hit publish
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January 2, 2013

Getting Personal: Is it Necessary for a Successful Online Presence?

by Susan Murphy
As a teacher of all things digital media and marketing, I often talk with people who are just starting out in the online world. Maybe they are getting into things like blogging, Twitter and Facebook because of their job, or maybe they are doing it for personal reasons. Either way, one question comes up more...CONTINUE READING
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Category:social media
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December 28, 2012

Fighting for Attention

by Susan Murphy
The Web is a noisy place of 24/7 conversation. It’s at once exciting, inspiring, emotional and sometimes quite confusing. It’s never silent. And if you’re in the middle of the noise, it can be extremely challenging to not only get, but to maintain attention. Many companies and individuals are attempting to use digital marketing strategies...CONTINUE READING
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Category:marketing, social media
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November 21, 2010

Finding Your Voice

by Susan Murphy
My Grade 12 music teacher, Mr. G., believed that everyone has the ability to sing, they just need to find their voice. And you know what? The same can be said about blogging, podcasting, tweeting, and, well, just about anything to do with communicating online. When we are first starting out around here, we feel...CONTINUE READING
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Category:podcasting, social media, writing
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July 22, 2010

One Simple Thing that Will Improve Your Content Today

by Susan Murphy
On an average day, I probably skim through about 200 web sites. Most of these I subscribe to in my Google Reader, so that I can quickly scan the headlines and in some cases, the first bits of content for items of interest. Of those 200 items, I probably scan the body content of about...CONTINUE READING
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Category:Content
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