Are You Publishing Content or Producing Stories?

Ira Glass, host of NPR’s “This American Life”, talks about storytelling in terms of building blocks. Stories are built on two important things; anecdotes and reflection. You can think of anecdote as action. What is happening in the story? How is it moving along? What is the order in which things transpire? This is the root […]

What Marshall McLuhan Knew About Social Media

I came across a great article on Brain the other day, featuring the Canadian icon of media thought, Marshall McLuhan. You may know McLuhan best for his famous quote “The medium is the message”. I’ve studied McLuhan for about as long as I’ve been involved in media and communications, and if you’re a media […]