Taking a Step Back from the Social Marketing Game

It was nearly 4 years ago when I took my first baby steps into the world of social media. Before that blustery February day in Toronto, I didn’t really even know any of this existed. Oh sure, I’d been around the Interwebz for several years – but it had been mostly work-related, in the high […]

Return on Eyeballs: The new ROI

I’m honoured to have been asked to be part of a proposed panel for this year’s South By Southwest 2010 conference, called “Prove It! Exploring Social Media ROI for Business”. I’m even more honoured to be sitting on the proposed panel with some of the people I admire most in the world of new media: […]