We are lost in a sea of noise. It seems like every day, our online streams are more and more full. There is more noise than ever, and there seems to be less and less signal all the time. It can be pretty discouraging if you’re trying to build an online presence. Sometimes you might...CONTINUE READING

If there’s one thing the online marketing world is good at, it’s buzzwords, man. Terms like “social media marketing”, “social business”, “personal branding” and “social thought leader”, have been around for some time. The latest and greatest of the buzzwords is “content marketing”. Now, I am not discounting or disputing the validity and value of...CONTINUE READING