Artificial Intelligence. It’s the buzzword of 2025, bombarding our news cycles and filling our feeds with plenty of varied opinions on what it is, what the risks are, and how we should use or not use it to meet our goals. There are many viewpoints on the rise of the machines, and the online world is getting more and more cluttered with arguments for both sides as the days go by.
For some, it’s all bad news. AI is taking over at a pace that makes many of us uncomfortable. For digital marketers specifically, it’s becoming a thorn in our sides - we are in a position right now where we need to pivot or lose valuable search traffic, and we need to strike the right balance between what we let AI build for us and what we build ourselves.
I’m hearing it time and again - AI is going to become such a crutch. It’s going to make critical thought all but disappear, and we’re basically going to become robots ourselves - preferring to regurgitate content produced by AI models over using our brains to create. In short, it’s going to make us lazy.
But it doesn’t have to be this way.
In fact, I see it from a completely different angle. Since I jumped on the AI bandwagon several months ago, I have experienced a sort of freedom that I had not previously encountered. Here’s what I mean:
It’s Not About Generating Ideas - It’s About Perspectives
I mean, sure, it’s cool that you can say, “Hey, ChatGPT - give me ideas for my next 10 blog posts.” and ChatGPT will obey, and pop out 10 ideas in a matter of seconds. You could simply run with those, and then crank out content based on those AI-generated ideas. But, what does AI really know about you, your blog or your audience? That takes human thought and human experience to get right.
I have written nearly 600 blog posts here at SuzeMuse, and all of them came out of my own head. Sure, I looked at my analytics and trends to see what resonates more with my audience, and crafted posts around those ideas, but at the end of the day, I am the one writing it all down. I may have gotten the idea or inspiration from someplace else, but what I’m sharing here is my unique perspective, and therein lies the difference.
AI Isn’t Necessary, But We Are
Consider this - we don’t need AI. We really don’t! We’ve gotten by just fine without it all these years. We’ve made a lot of progress in spite of not having a chatbot nearby to help us ponder the biggest mysteries of the Universe. But now that AI is here, and here to stay, we need to figure out how it’s going to fit into our lives and how we can work with it, instead of having it do all the work for us.
AI is helping cancer researchers compile and analyze more data than humans alone can ever analyze in a lifetime. It can quickly find connections that we mere mortals may have overlooked or never even seen, and there is tremendous potential that this could help us discover new treatments or even a cure for cancer in the coming decades. Now that’s progress.
So yeah, the robots are good at gathering and analyzing, but what they are still kind of lousy at is real-world execution. It still takes human brains to look at what AI generates and synthesize it, apply critical thought and ultimately, test and deploy the solution. I’m not saying that this won’t eventually change as technology advances, but right now, the missing piece of AI is that it still requires human intervention to make real change.
Can AI cure cancer? It can surely help us out, but we are the ones who ultimately decide what direction to take based on the information that’s been given to us.
Hey Siri, Do My Dishes
Author Joanna Maciejewska has rather famously stated, “I want AI to do my laundry and dishes so that I can do art and writing,” and I think about this statement often.
Look at it this way. If you are a creator of anything - music, writing, painting, you name it - wouldn’t you rather have a computer do the menial tasks for you so you can focus on creating better art? I sure would. Even if you aren’t an artist, wouldn’t it be lovely to have AI deal with the day-to-day mundane tasks in your life (they vary for everyone), so that you have more time to do things you want to do, like hang out with friends and family, spend more time in nature, or binge the next 3 episodes of The Pitt?
I’m actually at my laziest when I have a bunch of chores to do around the house. I’d MUCH rather dive into a good book, practice my choir music or write more than mop the floors or make the bed. If AI takes over my household chores someday, it stands to reason that I’ll have more time and headspace to create cool stuff. If you ask me, that’s the best use of AI there is!
Let’s face it - AI is rushing at us faster than we can imagine. But in the end, we need to make up our minds as individuals about how we’re going to include it in our lives, and to what extent. Find ways to use AI for good - whether that’s the good of you and your family, or the good of humanity. It’s your call.
Every time a new technology appears that has a transformative effect on human activities, a certain segment of humanity freaks about it, claiming the end is nigh. For example, when jukeboxes first appeared in the 1940s, the American Federation of Musicians boycotted them (and the recording industry generally) out of fear they would eliminate live music performance. What happened instead is new forms of music dependent on jukebox records to reach audiences (jump blues, R&B, rock and roll) were born.... In every case (so far), a new technology eventually becomes integrated into the main flow of human affairs and life goes on. I don't know but strongly suspect the same will happen with AI. Some things will change (maybe for better or worse), but as your article points out, a heck of a lot won't.
Love this, Susan! Last year, I was chatting with a professor at a state university to gather insight for a project. He said something to the effect of: "AI intensifies what's already there," meaning that if you're already lazy, AI might make you lazier. But if you're not, and instead are brimming with creativity and passion like many artists are, AI can help amplify that in different ways.
So, I guess it all comes down to the individual and their drive, which they either have or don't. In a strange, backward kind of way, I think the proliferation of AI may even encourage people to engage with and appreciate 'real' art and artists more than maybe ever before.
But in terms of using AI to ease the burden of those menial and uninspiring tasks? Sign me up. Give me the creative stuff. AI can have the rest.