We are all Producers now.

What’s a producer? Anyone who creates things. And in this new world we are living in, anyone has the power to come up with a remarkable idea, create amazing things, and share them with the world.

So why do so few of us do it? Studies have shown that just 10% of Internet users create 90% of the content. The majority of us fall into that “lurker” category, but so many of us have amazing things that, if we only had the right tools, we could create and share with the world.

If you’re one of those people, then Produce: The Art of Creating Digital Content Using Professional Production Techniques is the book for you. In this book, I share with you what it takes to create amazing things, using professional production techniques I’ve learned over more than 25 years as a television and multimedia producer.

The book is divided into 3 main sections – Pre-Production, Production and Post-Production. I’ll show you how to break down your great idea into manageable chunks based on these three production phases, and give you concrete and actionable steps you can take, starting today, to make your ideas reality.

Whether you’re making a video, starting a new blog, making an album, or embarking on any kind of creative endeavour, Produce: The Art of Creating Digital Content Using Professional Production Techniques will show you how to not only get started, but actually finish and launch.