Are You Telling The Right Stories?
I believe the most successful people in the online world are the ones who are able to tell great stories. Be it 140 characters at a time, or through an epic blog post or compelling video, true storytellers rise to the top in the sea of noise that is the social web. As producers, we all […]
Are You a Producer? This Book is For You.
We are all producers now. The social web has transformed the way we communicate, share and create, and it’s showing no signs of stopping anytime soon. Creating compelling web content has proven to be one of the most effective ways of marketing for business, non-profit, individuals, and even governments. However, it can be a challenge to […]
Are You Publishing Content or Producing Stories?
Ira Glass, host of NPR’s “This American Life”, talks about storytelling in terms of building blocks. Stories are built on two important things; anecdotes and reflection. You can think of anecdote as action. What is happening in the story? How is it moving along? What is the order in which things transpire? This is the root […]
We are all Producers Now
I remember the first time I realized I wanted to be a producer. I was 11 years old and living on the beautiful island of Haida Gwaii with my family. My Dad, in addition to being a proud Navy man, was very involved in the community. He helped to start the first community television station […]